Making the Case for Lutheran Colleges
Introduction
Strategic message development is imperative in the promotion of your institution. LECNA wants to help you access relevant data and present it in a format that will be easily transferable for you to use in making the case for Lutheran higher education.
LECNA was the first college consortium to conduct comparative alumni research of this type. The findings were so compelling that many others (Council of Independent Colleges, Great Lakes Private Colleges Association, Annapolis Group, National Catholic College Admissions Association, to name a few) engaged in similar research.
Targeting Specific Audiences
This section provides you with research results which are most important to the five targeted audiences listed below. As you compile presentations, speeches, information sessions, please use the research to most effectively outline the benefits of a Lutheran college education.
Students
Parents
Alumni/Current Students
Faculty
Church Thought Leaders
Webinar
Review the webinar presentation "Making the Case--The Evidence, The Website."*** This webinar was hosted by LECNA on March 30 and April 4, 2006. It will guide you through research that will provide you with the evidence of the effectiveness and rigor of Lutheran colleges for all audiences—prospective students, parents, church thought leaders, current students/alumni, or faculty.
***[if you have problems with this link, please see our instructions on our webinar page.]
Supporting Resources
We've assembled a list of resources that add to our message development. Click HERE to view those links. |
